By: Eva Oueiss
Made in Lebanon, support small businesses, buy local, make your dream come true, all are great slogans and call for action. However, words fulfill their ultimate goals only when they are concretized to real actions.
That is the path that Joseph Assaf has chosen, with a strong vision and an eagerness to unveil his artistic identity colors.
Coming from a filmmaker’s background, he thrives at creating moving scenes with his gender fluid brand “Adamas” giving a soul to each piece, crafting a bold and unique identity with each and every detail.
Assaf embarked us on a transparent journey passionately sharing the roots of his brand, its specifications and giving the readers a glimpse of his first collection.
“Adamas reflects my personality, its designs are mainly inspired by our generation, our rebellion on taboos, our fight for rights, our courage to speak out, to stay faithful to our distinctive identities. Why do we need to be defined by societal norms, why do we need to be labeled by colors or roles?! “, Assaf explained.
Assaf like many of his fellow friends decided to launch a small business in order to make a difference.
” Adamas is proudly an authentic Lebanese brand that stands out with its originality and core values, it gives a wide range of choices, style and comfort at affordable prices”, Assaf said.
Wondering why Adamas… We’ve got you the answer!
ADÀMAS is a concept coined from ancient Greece referring to the word Diamond
·Diamonds are Rare to find
·Diamonds are made under pressure
·Diamonds are unbreakable
The name ADÀMAS represents the kind of people who are unique in their style and looks, with their beautiful exceptional minds pressured and limited by the norms of our world.
ADÀMAS are the people who would wear these unique designs willing to make limitless statements.
Check our Adamas full collection through the following pages:
https://www.adamas-official.com/
Worldwide shipping and customized designs available upon request.
We wish Adamas and its Founder a brilliant career!
Article URL: https://evaoueiss.wordpress.com/2020/09/14/adamas-a-design-with-a-soul-a-signature-of-identity/